In the Autumn of 2016 the Martlets Hospice teamed up with Wild in Art and Penguin to stage a three-month art trail in Brighton & Hove. This magical trail featured 44 giant Snowdog sculptures inspired by the much loved animated short film, The Snowman™ and The Snowdog.
Our Snowdogs, beautifully decorated by artists and generously sponsored by local businesses, were on show from Saturday 24th September to 27th November. Additionally, there was a pack of 22 Snowdog puppy sculptures designed by local school children – these were on show for the duration of the trail, at Brighton Museum & Art Gallery, Booth Museum of Natural History, Hove Library, Hove Museum and Jubilee Library.
The trail was a massive success. Hundreds of thousands of people tracked the Snowdogs on the trail and approximately 5000 people flocked to say goodbye to the pooches at their Farewell event on Sunday 4th and Monday 5th December.
At the end of the trail the Snowdogs were auctioned off to raise money for Martlets. We were delighted to find that the love for the Snowdogs witnessed on the streets carried over to the auction house – in total the 44 Snowdogs sold for £337,900! This money coupled with that raised through merchandise and fundraising events such as the Snowdog Dash has provided a great deal of resources to help Martlets provide life changing hospice care to people in and around Brighton & Hove.