British Airways i360 Joins Snowdogs Pack and Heads for the Big City

We are delighted to announce that British Airways i360, which is conceived and designed by Marks Barfield Architects, is the latest organisation to sign up as a Snowdog sponsor.

Excitingly, the British Airways i360 Snowdog will travel to London and be positioned on a plinth at Victoria train station where, for eight weeks, it will add some Brighton style to the capital. The Snowdog will have her own social media presence and will be named ‘Brighton Belle’, in honour of the London to Brighton Pullman train which once connected the capital with the coast.

British Ariways i360 CEO Eleanor Harris sponsors SnowdogSpeaking about the opportunity to sponsor a Snowdog, British Airways i360 CEO Eleanor Harris said: “Snowdogs by the Sea art trail will be a wonderful opportunity to showcase the creativity of the city to locals and visitors alike, while also raising essential funds for Martlets Hospice. We are particularly excited that our Snowdog, Brighton Belle, will be at London Victoria station to welcome passengers onto the Brighton train.”

Imelda Glackin, Martlets Hospice CEO said: “We’re delighted to welcome British Airways i360 as a sponsor of Snowdogs by the Sea, as it’s great to have the latest Brighton attraction involved in this magical event for the city. Having the British Airways i360 Snowdog at Victoria Station is very exciting, as, not only will it bring a smile to people on their daily commute, but, it will encourage even more visitors to Brighton and Hove and to the Snowdogs by the Sea trail, which in turn will benefit all of our Snowdog sponsors and ultimately the Hospice.”