Pampered Pooch, Roodle, Gets Makeover

Our brilliant photography partners, Vervate, are sponsoring, Roodle, the hairiest pooch in our 45 strong Snowdog pack. Vervate have gone above and beyond on many of our Snowdog photoshoots and already captured some great Snowdog moments, such as Disco Dog on the ice and Under the Sea on the Pier.

Sealife Snowdog on Brighton Pier

Following a windy walk up Devils Dyke Roodle was booked in for a much needed ‘hairdo’ at Brighton’s The Hair Emporium. Manager Harriet Dack had agreed to squeeze him in but unfortunately her and the team couldn’t quite squeeze the giant Snowdog through the front door, so her and Susi were left to sort out his windswept fur on the doorstep and in the process captured yet another great Snowdog moment.


Due to his aversion to rain Roodle has been given pride of place in the Dome foyer. Andrew Comben, Chief Executive of Brighton Dome & Brighton Festival, says, ‘We look forward to welcoming Roodle the Snowdog to Brighton Dome and taking part in this great city-wide art project to raise money for The Martlets Hospice, a local charity and such a worthwhile cause.’

Speaking about being involved in the project, Susi said:
“We have really enjoyed taking photographs of various Snowdogs all around Brighton and so it’s really special for us to be sponsoring the hairiest of them all, Roodle. The Martlets is very close to our hearts here at Vervate and we are honoured to be supporting their amazing work.”

Don’t miss Roodle at Brighton Dome between 24th September and 27th November 2016.