Snowdogs Auction Raises £337,900 for Martlets!

On Tuesday 6th December our pack of pawsome pooches went under the hammer to raise money for Martlets – a hospice providing palliative care to the people of Brighton & Hove. We are proud to announce that the event was a runaway success: all the tickets sold out, more than 9.1 thousand people watched the auction live on the Snowdogs Facebook page with online bidding provided by local company Bid Logix, and a staggering £337,900 was raised for Martlets!

The sellout event was expertly hosted by acclaimed auctioneer Tim Wonnacott who worked the bidders into a frenzy, helping bidding hit the incredible heights of £22,000 for top dog of the night, Max. This beautiful pooch was painted by renowned artist Sarah Arnett. Hot on his paw heels for the top dog space was Boomer, Norman Cook’s (i.e. Fatboy Slim’s) Snowdog. Dog lovers frantically bid against each other to take home what Cook described as “the most overpriced, oversized, ludicrous sound system in the world” Boomer sold for a fantastic £20,000.

Photo by Liz Finlayson/Vervate Martlets Snowdogs by the Sea campaign - The auction at the Corn Exchange - Stage ready for the auction

Project Manager Sarah Harvey said, “Snowdogs by the Sea has been an absolutely phenomenal success; we’ve worked so hard on the project for the last year and the reaction from the public has been incredible. We’ve seen fantastic support for Martlets, I think thanks to the project local people understand what hospicecare is, which is vital, because without support from the local community we wouldn’t exist. The auction was an emotional and nerve racking evening, Tim did an expert job and he helped us raise such an astounding sum of money. £337,900 will make a huge difference to Martlets.”

When the dogs left the streets, there was a public outcry, but at least two pooches will remain in Brighton. Financial services company OneFamily successfully bid on their stunning dog Bella, winning her for £8,500. Her new home will be outside their offices on West Street, so passersby can still drop in to see the sculpture. Process Pup will also stay in Brighton, after his winning bid came from a local Hanover community group who crowd funded for the dog, a community vote will decide where he’ll make his new home.